In a world where social media and positive PR can significantly assist with pet adoption and rehoming, Support Adoption For Pets has started taking a tentative step into this previously untapped (for us!) arena in a bid to promote the work that we do but also the fantastic work the rehoming centres we support do too!
One way identified for promoting the work that Support Adoption For Pets does was by updating and completely rebranding our very old promotional DVD. The last time this was filmed, we were thrilled to be raising £650,000 per year for animal rehoming centres across the UK; now a few years on we are raising over £2m per year thus the requirement for a new DVD. We hoped that by filming a more up-to-date version, our fantastic supporters can see how we are growing and how the money they donate or help us raise is being used.
Our aim for the DVD was three-fold:-
1. Promote the benefits of rehoming pets and the increasing need of rehoming centres
2. Show where the money we have already raised is going and how it has truly helped!
3. Hopefully canvas new supporters
Picking two of the 650 rehoming centres we support was tricky as, not to sound too self-praising, there are so many that would have gladly taken part in the filming! Ultimately it came down to finding two in a geographical location that was easily commutable and within an hour of each other!
Yorkshire Cat Rescue based in Keighley was recently awarded just over £20,000 from our Grant Award Scheme to put towards an ambitious scheme to build a new cattery block. Their intake of cats and kittens has unfortunately spiraled over the past 12 months, so the demand and need was evident and Sara was very thorough in here application and therefore an absolute must for the filming day!
Having covered cat rehoming, we then needed to look for a dog rehoming centre that had also benefited from a grant from us! Luckily we didn’t need to look too far as the fabulous people at Mayflower Sanctuary based in Doncaster are long-time “friends” of Support Adoption For Pets. They recently received a donation from us too and Jenni was thrilled for the sanctuary to take part in the day! The hardest part was for Hannah, the kennel manager, to choose one dog to take part in the filming. There were so many gorgeous four-legged friends to choose from…
As day one came to a close, the days filming had done two things – met the above aims for the filming which was great but it had also concreted in my heart that Support Adoption For Pets are making a difference and we do truly help pets in their time of need, through a network of fabulous rehoming centres!